How to enable Google Analytics Benchmarking Report

To see benchmarking report you must enable “Anonymously with Google and others” check box from your account setting. Below are the easy steps to do this.

1. Sign in to your Google Analytics account.
2. Click Admin at the top of any Google Analytics screen.
3. Under ACCOUNT, click Account Settings.
4. Select the “Anonymously with Google and others” check box.
5. Click Save.

It allows you to compare your data with industry data from different companies who enable benchmarking in their analytics account. It will help you to get data in your industry specific and compare your performance with competitors.